Megan Rapinoe seems to have deluded herself into thinking Dwayne Johnson stole her partner’s concept for the redesigned XFL logo. But the only thing that’s the same about the two is that the X doesn’t meet in the middle: There’s a space between the left and right halves. That’s it.
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So far, the USFL has relied on branding (it bought the rights to use the original USFL’s team names, logos, etc.), flashy uniforms, and managed to land TV contracts with NBC and Fox Sports. That’s a big deal, to be sure. But for people to watch, you have to give them something they care about beyond branding: quality football.
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Something about playing all the new USFL’s games in a single venue feels half-baked. It’s like going to the set of your favorite Western and discovering that all the “buildings” are all just false fronts. There won’t be any “New Jersey Generals” or “Jacksonville Bulls” when the league kicks off (if it does kick off, and if those teams are among those playing). There will be the Birmingham Generals and the Birmingham Bulls and the Birmingham everything elses.
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The leagues could compromise and adopt a 14-game schedule that starts in late winter (to avoid Canada’s worst weather) and ends in late summer, with a dedicated bye week during the NCAA Final Four, and perhaps another during the NBA Finals.
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We Americans like to think of ourselves as innovators, people who “think outside the box.” We laud inventors and original thinkers... after they’ve become mainstream. But for the most part, we’re creatures of habit. We like the familiar, the tried and true. Heck, we even like the “tried” better than the untried, even if it’s not so true. Better the devil you know than the devil you don’t.
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In 2020, the XFL pursued a strategy of placing teams in major cities, unlike the Alliance of American Football, which had several franchises in smaller markets. Which approach worked better? It’s a mixed bag, which just shows that a city-by-city analysis makes more sense.
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