USFL's biggest mistake could be fatal
Stephen H. Provost
So far, the USFL has relied on branding (it bought the rights to use the original USFL’s team names, logos, etc.), flashy uniforms, and managed to land TV contracts with NBC and Fox Sports. That’s a big deal, to be sure. But for people to watch, you have to give them something they care about beyond branding: quality football.
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