Megan Rapinoe seems to have deluded herself into thinking Dwayne Johnson stole her partner’s concept for the redesigned XFL logo. But the only thing that’s the same about the two is that the X doesn’t meet in the middle: There’s a space between the left and right halves. That’s it.
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So far, the USFL has relied on branding (it bought the rights to use the original USFL’s team names, logos, etc.), flashy uniforms, and managed to land TV contracts with NBC and Fox Sports. That’s a big deal, to be sure. But for people to watch, you have to give them something they care about beyond branding: quality football.
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The leagues could compromise and adopt a 14-game schedule that starts in late winter (to avoid Canada’s worst weather) and ends in late summer, with a dedicated bye week during the NCAA Final Four, and perhaps another during the NBA Finals.
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In 2020, the XFL pursued a strategy of placing teams in major cities, unlike the Alliance of American Football, which had several franchises in smaller markets. Which approach worked better? It’s a mixed bag, which just shows that a city-by-city analysis makes more sense.
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