The apostrophe no one gets right
Stephen H. Provost
The ludicrous idea of talking about “women shoes” or “men cologne” exposes the plain fact that these words were always meant to be possessive, and therefore, they need an apostrophe. There’s no shame in admitting this. It would clear up one of the most intractable inconsistencies in journalism quite easily. But admitting they’re wrong isn’t something the gods of journalism rarely do readily.
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